In the last post here, I wrote about gold leaf and its substitutes. Here are a couple of photos that dramatically show the difference. The letter R is a plastic letter with a factory "metallic gold" finish. The SI are the same type of plastic letters, gilded with genuine 23k gold leaf. As anyone can see, there is no comparison. The letters finished in 23k gold leaf are brilliantly reflective and eye-catching, while the "gold" of the letter R is a dull, lifeless yellow-brown, the color of the diaper-filling byproduct of a three-month old infant. Calling this fake, nasty, babysh*t-brown color "gold" is an obscenity and an insult to intelligence, taste and aesthetic sensibility. That's why when you visit www.finestkindsign.com , everything you see that says gold, is real gold, not some cheap, shoddy imitation. Our clients know the difference, and now, so do you.